Display Advertising Study Guide 2026
Everything you need to pass the Display Advertising exam in one place: the exam format, every topic to study, real practice questions with explanations, flashcards, and full-length practice tests. Free, no sign-up needed.
📚 Display Advertising Topics to Study (21)
✍️ Sample Display Advertising Questions & Answers
1. What does 'above the fold' mean in display advertising creative placement?
Above the fold refers to the area of a webpage immediately visible when it loads without scrolling—ad placements in this zone typically receive higher viewability and better engagement rates.
2. What is the recommended maximum file size for display ad creatives according to Google Ads standards?
Google Ads and most ad networks recommend display ad file sizes not exceed 150 KB to ensure fast loading and a good user experience across devices and connection speeds.
3. What size does a leaderboard have?
The leaderboard is a standard display ad unit, widely recognized in digital advertising for its specific dimensions. Its size of 728x90 pixels makes it a prominent, horizontal banner typically placed at the top or bottom of a webpage. This standardized size ensures compatibility across many websites and ad networks, making it a common choice for advertisers.
4. What is 'in-market' audience targeting?
In-market audiences target users that Google's or another platform's signals indicate are actively researching or intending to purchase a specific product or service.
5. What does 'demographic targeting' allow advertisers to specify?
Demographic targeting lets advertisers filter their audience by characteristics such as age range, gender, parental status, and household income bracket.
6. What is the primary purpose of a 'call to action' (CTA) in a display ad?
A CTA is the action-oriented text or button in a display ad that tells users exactly what step to take next, creating urgency and guiding them toward the advertiser's desired conversion.