Display Advertising Display Advertising Ad Formats and Placements 3

Question 1

What defines an 'expandable' banner ad unit?

Accepted Answer

An ad that increases in physical dimensions when a user hovers over or clicks it

Answer

A banner that automatically grows in file size over a campaign flight

Answer

A responsive ad that scales to fill any screen size

Answer

A banner that expands its text content when clicked

Question 2

Which ad format is specifically designed for mobile screens and commonly appears as a horizontal bar at the top or bottom of an app or mobile browser?

Accepted Answer

Mobile banner (320×50)

Answer

Leaderboard (728×90)

Answer

Half page (300×600)

Answer

Wide skyscraper (160×600)

Question 3

What was the main reason the industry shifted from Flash-based display ads to HTML5 ads?

Accepted Answer

HTML5 ads work across all browsers and devices without requiring plugins

Answer

HTML5 ads have larger allowable file sizes

Answer

Flash offered fewer animation options than HTML5

Answer

HTML5 ads are cheaper to design and produce

Question 4

According to IAB guidelines, what is the recommended maximum initial load file size for a standard HTML5 display ad?

Accepted Answer

150KB

Answer

50KB

Answer

500KB

Answer

1MB

Question 5

What is an 'interstitial' display ad format?

Accepted Answer

A full-screen ad that appears between pages of content or during app transitions

Answer

A banner displayed within the text of an article

Answer

A small overlay ad that appears in the corner of the screen

Answer

A video ad that plays inside a banner unit

Question 6

What is a 'pushdown' display ad format?

Accepted Answer

An expandable ad that, when triggered, pushes the page content downward rather than overlapping it

Answer

An ad that pushes users to a landing page by overlaying site content

Answer

A below-the-fold ad unit that gets pushed further down by dynamic content

Answer

A retargeting ad delivered after a user has scrolled past a placement

Question 7

Which display ad format is known as the 'billboard' and measures 970×250 pixels?

Accepted Answer

A large-format IAB Rising Star unit placed at the top of premium publisher pages

Answer

A standard leaderboard variant used exclusively on mobile web

Answer

A video player ad unit embedded within article content

Answer

A sidebar placement used on desktop news sites