Free eMarketing Display Advertising Question and Answers

Question 1

Search is currently less enticing than display advertising:

Accepted Answer

Visual

Answer

Contextual

Answer

More expensive

Answer

Less expensive

Question 2

The term for the 728x90-pixel display ad area at the top of the page is:

Accepted Answer

Leaderboard

Answer

Top Banner

Answer

Rectangle

Answer

Pop-up

Question 3

Most commonly, display advertising is utilized for

Accepted Answer

Brand building

Answer

Physical presence

Answer

Promoting visual arts

Answer

All of the above

Question 4

The _____________ publishes rules with the intention of standardizing display ad sizes and formats that function on all ad networks and websites.

Accepted Answer

Interactive Advertising Bureau (IAB)

Answer

Display Advertising Bureau (DAB)

Answer

Internet Advertising Bureau (IAB)

Answer

International Advertising Bureau (IAB)

Question 5

We can measure the traffic being transferred from a display advertisement and track the watching and interaction activity on our webpages by using the following tool:

Accepted Answer

Google Analytics

Answer

Google for Business

Answer

Google Trends

Answer

SEO

Question 6

The goal of ________ marketing is to use advertising funds to create leads, a list of potential customers, and increase sales.

Accepted Answer

Performance

Answer

Target

Answer

Niche

Answer

Brand

Question 7

Displaying adverts on a website or a collection of websites that the target audience frequently visits is known as __________targeting.

Accepted Answer

Placement

Answer

Contextual

Answer

Location

Answer

Look-alike