Display Advertising Specs 3 — Questions and Answers
Question 1: An advertiser wants a tall ad running down a sidebar; which standard size is the 'Wide Skyscraper'?
- 160x600 (Correct answer)
- 120x600
- 300x1050
- 240x400
Correct answer: 160x600
The Wide Skyscraper is 160x600, a common vertical sidebar unit.
Question 2: What is the maximum length of the long headline in a Google responsive display ad?
- 90 characters (Correct answer)
- 30 characters
- 60 characters
- 120 characters
Correct answer: 90 characters
The long headline may contain up to 90 characters.
Question 3: Which file formats are accepted for image ads on the Google Display Network?
- JPG, PNG, and GIF (Correct answer)
- TIFF and BMP only
- SVG and WebP only
- PDF and EPS
Correct answer: JPG, PNG, and GIF
Google Display accepts JPG, PNG, and GIF (including animated GIF) image formats.
Question 4: Under Google Ads policy, what is the maximum animation length for an animated image ad?
- 30 seconds (Correct answer)
- 15 seconds
- 60 seconds
- Unlimited if looped
Correct answer: 30 seconds
Animated ads must stop after 30 seconds, including any loops.
Question 5: What minimum size must the square logo asset meet in a responsive display ad?
- 128x128 pixels (Correct answer)
- 512x512 pixels
- 64x64 pixels
- 300x300 pixels
Correct answer: 128x128 pixels
Square logos must be at least 128x128 pixels, with 1200x1200 recommended.
Question 6: The 970x250 ad unit is commonly known by which name?
- Billboard (Correct answer)
- Half Page
- Portrait
- Super Leaderboard
Correct answer: Billboard
The 970x250 unit is called the Billboard, a large top-of-page format.
Question 7: How many total images (marketing images plus logos) can you upload to a single Google responsive display ad?
- Up to 15 marketing images and 5 logos (Correct answer)
- Up to 5 marketing images and 1 logo
- Up to 30 marketing images and 10 logos
- Only 1 of each
Correct answer: Up to 15 marketing images and 5 logos
Responsive display ads accept up to 15 marketing images and 5 logos.
Display Advertising Specs 3
An advertiser wants a tall ad running down a sidebar; which standard size is the 'Wide Skyscraper'?