Display Advertising Display Advertising Ad Formats and Placements 1 — Questions and Answers
Question 1: What are the pixel dimensions of the standard IAB leaderboard banner?
- 300×250
- 728×90 (Correct answer)
- 160×600
- 468×60
Correct answer: 728×90
The leaderboard banner is 728×90 pixels, one of the most widely used IAB standard ad sizes placed at the top of web pages.
Question 2: Which standard IAB display ad size is commonly called the 'medium rectangle'?
- 728×90
- 160×600
- 300×250 (Correct answer)
- 320×50
Correct answer: 300×250
The 300×250 pixel unit is the IAB medium rectangle, consistently the highest-performing and most requested display ad size.
Question 3: What is a 'wide skyscraper' display ad unit?
- A full-page takeover ad
- A tall, narrow vertical banner typically 160×600 pixels (Correct answer)
- A floating ad that follows the user as they scroll
- A horizontal banner placed in the site footer
Correct answer: A tall, narrow vertical banner typically 160×600 pixels
The wide skyscraper is a 160×600 pixel vertical ad unit placed in sidebars, offering high visibility alongside main content.
Question 4: What does 'IAB' stand for in the context of digital display advertising standards?
- Internet Advertising Bureau
- Interactive Advertising Bureau (Correct answer)
- International Ad Board
- Integrated Ad Buying
Correct answer: Interactive Advertising Bureau
IAB stands for Interactive Advertising Bureau, the industry trade group that sets technical standards including standard ad sizes.
Question 5: Which of the following is NOT a recognized standard IAB display ad size?
- 300×250
- 728×90
- 400×300 (Correct answer)
- 160×600
Correct answer: 400×300
400×300 is not an IAB standard ad size; the recognized units include 300×250, 728×90, 160×600, and others defined in the IAB New Ad Portfolio.
Question 6: What is the primary characteristic that distinguishes a rich media ad from a standard static banner?
- Rich media ads are always larger in pixel dimensions
- Rich media ads include interactive elements, video, or animation (Correct answer)
- Rich media ads cost less to serve
- Rich media ads only function on mobile devices
Correct answer: Rich media ads include interactive elements, video, or animation
Rich media ads engage users through interactive features like expandable panels, video players, or animations, unlike static image banners.
Question 7: Which IAB ad format is described as a 'half page' and measures 300×600 pixels?
- Billboard
- Pushdown
- Half page (large rectangle) (Correct answer)
- Portrait
Correct answer: Half page (large rectangle)
The 300×600 unit is the IAB half-page ad, offering a large, premium canvas that commands high CPMs due to its dominant visual presence.
Display Advertising Display Advertising Ad Formats and Placements 1
What are the pixel dimensions of the standard IAB leaderboard banner?