Display Advertising Display Advertising Ad Formats and Placements

Question 1

What are the pixel dimensions of the standard IAB leaderboard banner?

Accepted Answer

728×90

Answer

300×250

Answer

160×600

Answer

468×60

Question 2

Which standard IAB display ad size is commonly called the 'medium rectangle'?

Accepted Answer

300×250

Answer

728×90

Answer

160×600

Answer

320×50

Question 3

What is a 'wide skyscraper' display ad unit?

Accepted Answer

A tall, narrow vertical banner typically 160×600 pixels

Answer

A full-page takeover ad

Answer

A floating ad that follows the user as they scroll

Answer

A horizontal banner placed in the site footer

Question 4

What does 'IAB' stand for in the context of digital display advertising standards?

Accepted Answer

Interactive Advertising Bureau

Answer

Internet Advertising Bureau

Answer

International Ad Board

Answer

Integrated Ad Buying

Question 5

Which of the following is NOT a recognized standard IAB display ad size?

Accepted Answer

400×300

Answer

300×250

Answer

728×90

Answer

160×600

Question 6

What is the primary characteristic that distinguishes a rich media ad from a standard static banner?

Accepted Answer

Rich media ads include interactive elements, video, or animation

Answer

Rich media ads are always larger in pixel dimensions

Answer

Rich media ads cost less to serve

Answer

Rich media ads only function on mobile devices

Question 7

Which IAB ad format is described as a 'half page' and measures 300×600 pixels?

Accepted Answer

Half page (large rectangle)

Answer

Billboard

Answer

Pushdown

Answer

Portrait