Display Advertising Specs 2 — Questions and Answers
Question 1: What is the maximum file size for a standard image asset uploaded to Google Display responsive ads?
- 5120 KB (Correct answer)
- 150 KB
- 1024 KB
- 250 KB
Correct answer: 5120 KB
Google allows image assets up to 5120 KB (5 MB) for responsive display ads.
Question 2: Which aspect ratio corresponds to the landscape image required for a responsive display ad?
- 1.91:1 (Correct answer)
- 1:1
- 4:5
- 9:16
Correct answer: 1.91:1
The landscape image for responsive display ads must use a 1.91:1 aspect ratio, such as 1200x628.
Question 3: What is the standard pixel dimension of the IAB 'Medium Rectangle' ad unit?
- 300x250 (Correct answer)
- 728x90
- 160x600
- 320x50
Correct answer: 300x250
The Medium Rectangle is 300x250 pixels, one of the most widely served display sizes.
Question 4: Which ad size is known as the 'Leaderboard' in standard display specifications?
- 728x90 (Correct answer)
- 300x600
- 970x250
- 468x60
Correct answer: 728x90
The Leaderboard is the 728x90 banner typically placed at the top of a page.
Question 5: According to IAB guidelines, what is the recommended maximum initial load size for a standard HTML5 display ad?
- 150 KB (Correct answer)
- 40 KB
- 500 KB
- 2.2 MB
Correct answer: 150 KB
IAB's LEAN standards recommend a 150 KB initial load for standard display ad units.
Question 6: What is the maximum length of a short headline in a Google responsive display ad?
- 30 characters (Correct answer)
- 90 characters
- 15 characters
- 25 characters
Correct answer: 30 characters
Short headlines in responsive display ads are limited to 30 characters.
Question 7: Which mobile ad size is commonly referred to as the 'Mobile Leaderboard'?
- 320x50 (Correct answer)
- 300x250
- 336x280
- 120x600
Correct answer: 320x50
The 320x50 unit is the standard mobile leaderboard banner.
Display Advertising Specs 2
What is the maximum file size for a standard image asset uploaded to Google Display responsive ads?