Display Advertising Display Advertising MCQ 2

Question 1

What is the standard dimension (in pixels) of a 'Medium Rectangle' display ad, one of the most common IAB ad units?

Accepted Answer

300x250

Answer

160x600

Answer

728x90

Answer

970x250

Question 2

In programmatic display advertising, what does a DSP (Demand-Side Platform) primarily allow advertisers to do?

Accepted Answer

Buy ad inventory across multiple exchanges in real time

Answer

Verify ads are brand-safe after they run

Answer

Design HTML5 creative assets

Answer

Sell publisher inventory to the highest bidder

Question 3

An advertiser pays $6 for every 1,000 ad impressions served. Which pricing model is being used?

Accepted Answer

CPM

Answer

CPC

Answer

CPL

Answer

CPA

Question 4

Which targeting method serves display ads to users who previously visited the advertiser's website but did not convert?

Accepted Answer

Retargeting

Answer

Contextual targeting

Answer

Geofencing

Answer

Dayparting

Question 5

According to the Media Rating Council (MRC), a standard display ad is considered 'viewable' when what condition is met?

Accepted Answer

At least 50% of pixels are in view for at least 1 second

Answer

100% of pixels are in view for at least 5 seconds

Answer

The user clicks anywhere on the page

Answer

The ad loads anywhere in the page HTML

Question 6

A display campaign delivered 400,000 impressions and received 1,200 clicks. What is its CTR?

Accepted Answer

0.3%

Answer

3%

Answer

1.2%

Answer

0.03%

Question 7

What is the primary role of an ad exchange in the display ecosystem?

Accepted Answer

A marketplace where impressions are auctioned between buyers and sellers in real time

Answer

A government body that regulates ad content

Answer

A creative studio that builds banner ads

Answer

A survey panel that measures brand lift