Display Advertising Display Advertising Creative Best Practices

Question 1

What is the recommended maximum file size for display ad creatives according to Google Ads standards?

Accepted Answer

150 KB

Answer

500 KB

Answer

1 MB

Answer

2 MB

Question 2

What is 'banner blindness' in display advertising?

Accepted Answer

Users' tendency to unconsciously ignore display ad placements due to habituation

Answer

An accessibility condition preventing users from viewing display ads

Answer

A technical error causing ad creatives to appear invisible on screen

Answer

Ad blocking software that hides display ads from view

Question 3

What is the primary purpose of a 'call to action' (CTA) in a display ad?

Accepted Answer

Directing users to take a specific next step, such as 'Shop Now' or 'Learn More'

Answer

Providing the advertiser's contact information in the ad

Answer

Describing the product or service benefits in the ad copy

Answer

Establishing the brand's identity through logo and colors

Question 4

What HTML5 feature has largely replaced Adobe Flash for animated display ads?

Accepted Answer

HTML5 Canvas and CSS animations

Answer

JavaScript pop-up windows

Answer

GIF animations with transparency

Answer

SVG static vector graphics

Question 5

What does 'above the fold' mean in display advertising creative placement?

Accepted Answer

The portion of a webpage visible without scrolling, where ads have highest visibility

Answer

The top section of an email newsletter where display ads appear

Answer

Display ads placed before the main content on a webpage

Answer

The header area of a webpage above the main navigation

Question 6

What is an 'interstitial' display ad?

Accepted Answer

A full-screen ad that appears between content pages or during natural transition points

Answer

A small inline ad embedded within the body text of an article

Answer

A floating ad that follows the user as they scroll down a page

Answer

An ad that expands to cover surrounding content when hovered over