Display Advertising Display Advertising Creative Best Practices 1 — Questions and Answers
Question 1: What is the recommended maximum file size for display ad creatives according to Google Ads standards?
- 150 KB (Correct answer)
- 500 KB
- 1 MB
- 2 MB
Correct answer: 150 KB
Google Ads and most ad networks recommend display ad file sizes not exceed 150 KB to ensure fast loading and a good user experience across devices and connection speeds.
Question 2: What is 'banner blindness' in display advertising?
- Users' tendency to unconsciously ignore display ad placements due to habituation (Correct answer)
- An accessibility condition preventing users from viewing display ads
- A technical error causing ad creatives to appear invisible on screen
- Ad blocking software that hides display ads from view
Correct answer: Users' tendency to unconsciously ignore display ad placements due to habituation
Banner blindness is the psychological phenomenon where users learn to tune out display ads—especially those in predictable locations like the top or right sidebar—because they have become accustomed to ignoring them.
Question 3: What is the primary purpose of a 'call to action' (CTA) in a display ad?
- Directing users to take a specific next step, such as 'Shop Now' or 'Learn More' (Correct answer)
- Providing the advertiser's contact information in the ad
- Describing the product or service benefits in the ad copy
- Establishing the brand's identity through logo and colors
Correct answer: Directing users to take a specific next step, such as 'Shop Now' or 'Learn More'
A CTA is the action-oriented text or button in a display ad that tells users exactly what step to take next, creating urgency and guiding them toward the advertiser's desired conversion.
Question 4: What HTML5 feature has largely replaced Adobe Flash for animated display ads?
- HTML5 Canvas and CSS animations (Correct answer)
- JavaScript pop-up windows
- GIF animations with transparency
- SVG static vector graphics
Correct answer: HTML5 Canvas and CSS animations
HTML5 Canvas, CSS3 animations, and JavaScript have replaced Flash for interactive and animated display ads because they are supported natively across browsers without requiring plugins.
Question 5: What does 'above the fold' mean in display advertising creative placement?
- The portion of a webpage visible without scrolling, where ads have highest visibility (Correct answer)
- The top section of an email newsletter where display ads appear
- Display ads placed before the main content on a webpage
- The header area of a webpage above the main navigation
Correct answer: The portion of a webpage visible without scrolling, where ads have highest visibility
Above the fold refers to the area of a webpage immediately visible when it loads without scrolling—ad placements in this zone typically receive higher viewability and better engagement rates.
Question 6: What is an 'interstitial' display ad?
- A full-screen ad that appears between content pages or during natural transition points (Correct answer)
- A small inline ad embedded within the body text of an article
- A floating ad that follows the user as they scroll down a page
- An ad that expands to cover surrounding content when hovered over
Correct answer: A full-screen ad that appears between content pages or during natural transition points
Interstitial ads are full-screen display ads that appear during natural transitions—such as between app screens, game levels, or webpage loads—covering the entire screen before the user can proceed.
Display Advertising Display Advertising Creative Best Practices 1
What is the recommended maximum file size for display ad creatives according to Google Ads standards?