Display Advertising Programmatic Display Advertising

Question 1

What is programmatic display advertising?

Accepted Answer

The automated buying and selling of digital ad inventory using software and algorithms

Answer

Creating display ads using programming languages like HTML5

Answer

A method of manually negotiating ad placements with publishers

Answer

Building dynamic ad creatives with coded animations

Question 2

What is a Demand-Side Platform (DSP) in programmatic advertising?

Accepted Answer

Software that lets advertisers buy ad impressions across multiple exchanges automatically

Answer

A platform that publishers use to sell their ad inventory

Answer

A tool for managing ad creative design and production

Answer

A network that aggregates demand from multiple advertisers for publishers

Question 3

What is a Supply-Side Platform (SSP)?

Accepted Answer

Technology that helps publishers manage and sell their ad inventory programmatically

Answer

A platform that helps advertisers supply creative assets to exchanges

Answer

A tool for setting minimum bid prices on the demand side

Answer

Software that manages advertiser budgets across campaigns

Question 4

What happens during Real-Time Bidding (RTB)?

Accepted Answer

An automated auction for a single ad impression that occurs in milliseconds as a page loads

Answer

Advertisers manually submit bids daily for ad placements

Answer

Publishers set fixed prices and advertisers accept or reject them

Answer

Ad networks bundle impressions and sell them in daily batches

Question 5

What is a 'private marketplace' (PMP) in programmatic display?

Accepted Answer

An invitation-only RTB auction where select publishers offer premium inventory to approved buyers

Answer

A marketplace where advertisers sell their unused ad budgets

Answer

A closed network of first-party data available only to DSPs

Answer

A private ad exchange operated by a single large publisher

Question 6

What is a 'programmatic guaranteed' deal?

Accepted Answer

A direct deal where a specific number of impressions is reserved at a fixed price programmatically

Answer

A guarantee that all programmatic ads will meet viewability standards

Answer

An assurance that an ad will appear above the fold

Answer

A contract ensuring a minimum ROAS from programmatic campaigns