Display Advertising Display Advertising Targeting 1 — Questions and Answers
Question 1: Which targeting method serves ads to users based on their previous browsing behavior across websites?
- Behavioral targeting (Correct answer)
- Contextual targeting
- Geographic targeting
- Demographic targeting
Correct answer: Behavioral targeting
Behavioral targeting uses cookies and tracking pixels to serve ads based on a user's past online behavior and browsing history.
Question 2: What is contextual targeting in display advertising?
- Matching ads to the content of the webpage being viewed (Correct answer)
- Targeting users by their age and gender
- Showing ads based on purchase history
- Targeting by physical location
Correct answer: Matching ads to the content of the webpage being viewed
Contextual targeting matches display ads to webpages whose content is relevant to the product or service being advertised.
Question 3: Which type of audience targeting allows advertisers to reach people who have already visited their website?
- Remarketing (Correct answer)
- Lookalike targeting
- Affinity targeting
- In-market targeting
Correct answer: Remarketing
Remarketing (also called retargeting) lets advertisers display ads specifically to users who have previously visited their website or app.
Question 4: What are 'lookalike audiences' in display advertising?
- New users who share characteristics with your existing customers (Correct answer)
- Users who have purchased from competitors
- Audiences created by geographic data
- People who clicked your ad but did not convert
Correct answer: New users who share characteristics with your existing customers
Lookalike audiences are groups of new users identified by ad platforms as sharing traits and behaviors similar to your existing customers or converters.
Question 5: What is 'in-market' audience targeting?
- Reaching users actively researching or planning to buy a specific product category (Correct answer)
- Targeting users within a physical store's geofence
- Showing ads on e-commerce websites only
- Serving ads during peak shopping hours
Correct answer: Reaching users actively researching or planning to buy a specific product category
In-market audiences target users that Google's or another platform's signals indicate are actively researching or intending to purchase a specific product or service.
Question 6: What does 'frequency capping' control in display ad targeting?
- The maximum number of times a user sees the same ad within a period (Correct answer)
- The maximum bid amount per impression
- The geographic radius for local targeting
- The minimum audience size required to run a campaign
Correct answer: The maximum number of times a user sees the same ad within a period
Frequency capping limits how many times a single user is shown the same display ad within a given timeframe to prevent ad fatigue.
Display Advertising Display Advertising Targeting 1
Which targeting method serves ads to users based on their previous browsing behavior across websites?