Display Advertising Display Advertising Targeting

Question 1

Which targeting method serves ads to users based on their previous browsing behavior across websites?

Accepted Answer

Behavioral targeting

Answer

Contextual targeting

Answer

Geographic targeting

Answer

Demographic targeting

Question 2

What is contextual targeting in display advertising?

Accepted Answer

Matching ads to the content of the webpage being viewed

Answer

Targeting users by their age and gender

Answer

Showing ads based on purchase history

Answer

Targeting by physical location

Question 3

Which type of audience targeting allows advertisers to reach people who have already visited their website?

Accepted Answer

Remarketing

Answer

Lookalike targeting

Answer

Affinity targeting

Answer

In-market targeting

Question 4

What are 'lookalike audiences' in display advertising?

Accepted Answer

New users who share characteristics with your existing customers

Answer

Users who have purchased from competitors

Answer

Audiences created by geographic data

Answer

People who clicked your ad but did not convert

Question 5

What is 'in-market' audience targeting?

Accepted Answer

Reaching users actively researching or planning to buy a specific product category

Answer

Targeting users within a physical store's geofence

Answer

Showing ads on e-commerce websites only

Answer

Serving ads during peak shopping hours

Question 6

What does 'frequency capping' control in display ad targeting?

Accepted Answer

The maximum number of times a user sees the same ad within a period

Answer

The maximum bid amount per impression

Answer

The geographic radius for local targeting

Answer

The minimum audience size required to run a campaign