Display Advertising Display Advertising Analytics and Measurement

Question 1

What does CTR stand for in display advertising metrics?

Accepted Answer

Click-Through Rate

Answer

Cost-to-Reach

Answer

Conversion Tracking Rate

Answer

Creative Test Result

Question 2

What is a view-through conversion in display advertising?

Accepted Answer

A conversion that occurs after a user sees but does not click a display ad

Answer

A conversion tracked by video view completion

Answer

A conversion attributed to a search ad after a display view

Answer

A conversion recorded when a user visits the landing page

Question 3

What does CPM stand for in display advertising?

Accepted Answer

Cost Per Mille (cost per 1,000 impressions)

Answer

Cost Per Message

Answer

Clicks Per Minute

Answer

Cost Per Metric

Question 4

What is the 'impression share' metric in display campaigns?

Accepted Answer

The percentage of eligible impressions your ads actually received

Answer

The share of total ad budget spent on impressions

Answer

The ratio of unique impressions to total impressions

Answer

The number of impressions delivered per dollar spent

Question 5

What does 'viewability' measure in display advertising?

Accepted Answer

Whether an ad was actually seen by a user on screen

Answer

The visual quality resolution of the ad creative

Answer

The number of unique users who viewed the ad

Answer

How long a user spent on the landing page

Question 6

What is ROAS in the context of display advertising campaigns?

Accepted Answer

Return on Ad Spend — revenue generated divided by ad cost

Answer

Rate of Audience Segmentation

Answer

Reach of Ad Served

Answer

Return on Audience Scale