Display Advertising Specs 4

Question 1

A designer exports an HTML5 ad for Google Ads; which file type must contain all the creative assets?

Accepted Answer

A ZIP file

Answer

HTML5 ads are uploaded as a ZIP file containing the HTML and asset files.

Question 2

The 300x600 ad unit is best known as which format?

Accepted Answer

Half Page

Answer

The 300x600 unit is called the Half Page ad, offering large visible impact.

Question 3

What is the character limit for the description field in a Google responsive display ad?

Accepted Answer

90 characters

Answer

Each description in a responsive display ad can be up to 90 characters.

Question 4

Which aspect ratio must the square marketing image use in responsive display ads?

Accepted Answer

1:1

Answer

The square marketing image requires a 1:1 aspect ratio, minimum 300x300 pixels.

Question 5

An advertiser's animated GIF loops 4 times at 10 seconds per loop; why would it be disapproved?

Accepted Answer

Total animation exceeds the 30-second limit

Answer

Four 10-second loops total 40 seconds, exceeding the 30-second animation cap.

Display Advertising Practice Test