Display Advertising Specs 4 — Questions and Answers
Question 1: A designer exports an HTML5 ad for Google Ads; which file type must contain all the creative assets?
- A ZIP file (Correct answer)
- A single MP4
- A TAR archive
- A Flash SWF file
Correct answer: A ZIP file
HTML5 ads are uploaded as a ZIP file containing the HTML and asset files.
Question 2: The 300x600 ad unit is best known as which format?
- Half Page (Correct answer)
- Billboard
- Skyscraper
- Large Rectangle
Correct answer: Half Page
The 300x600 unit is called the Half Page ad, offering large visible impact.
Question 3: What is the character limit for the description field in a Google responsive display ad?
- 90 characters (Correct answer)
- 30 characters
- 150 characters
- 60 characters
Correct answer: 90 characters
Each description in a responsive display ad can be up to 90 characters.
Question 4: Which aspect ratio must the square marketing image use in responsive display ads?
- 1:1 (Correct answer)
- 1.91:1
- 4:3
- 16:9
Correct answer: 1:1
The square marketing image requires a 1:1 aspect ratio, minimum 300x300 pixels.
Question 5: An advertiser's animated GIF loops 4 times at 10 seconds per loop; why would it be disapproved?
- Total animation exceeds the 30-second limit (Correct answer)
- GIFs cannot loop at all
- GIFs are not an accepted format
- Loops must be exactly 5 seconds
Correct answer: Total animation exceeds the 30-second limit
Four 10-second loops total 40 seconds, exceeding the 30-second animation cap.
Question 6: Which standard size is the 'Large Rectangle' display unit?
- 336x280 (Correct answer)
- 300x250
- 250x250
- 200x200
Correct answer: 336x280
The Large Rectangle measures 336x280 pixels, slightly bigger than the Medium Rectangle.
Question 7: What is the maximum business name length allowed in a Google responsive display ad?
- 25 characters (Correct answer)
- 90 characters
- 15 characters
- 50 characters
Correct answer: 25 characters
The business name field is limited to 25 characters.
Display Advertising Specs 4
A designer exports an HTML5 ad for Google Ads; which file type must contain all the creative assets?