Display Advertising Display Advertising MCQ 5

Question 1

With third-party cookies being phased out, which approach lets advertisers target using data collected directly from their own customers?

Accepted Answer

First-party data activation

Answer

First-party data comes directly from an advertiser's own customer relationships and remains usable post-cookie.

Question 2

What is a 'private marketplace' (PMP) deal in programmatic display?

Accepted Answer

An invitation-only auction where select buyers bid on premium inventory

Answer

A PMP is an invite-only programmatic auction giving chosen buyers access to premium publisher inventory via deal IDs.

Question 3

Which practice protects an advertiser from appearing next to objectionable content such as hate speech?

Accepted Answer

Brand safety controls like keyword blocklists and category exclusions

Answer

Brand safety tools exclude unsafe sites, categories, and keywords from ad delivery.

Question 4

In an A/B creative test, the only element that should differ between the two ad versions is what?

Accepted Answer

The single variable being tested

Answer

Isolating one variable ensures performance differences can be attributed to that change alone.

Question 5

A rich media 'expandable' ad unit is one that does what?

Accepted Answer

Grows beyond its initial size when a user interacts with it

Answer

Expandable units enlarge past their original dimensions upon user interaction such as hover or click.

Display Advertising Practice Test