Display Advertising Display Advertising MCQ 5

Question 1

With third-party cookies being phased out, which approach lets advertisers target using data collected directly from their own customers?

Accepted Answer

First-party data activation

Answer

Fingerprinting user devices

Answer

Cookie syncing across exchanges

Answer

Third-party data brokerage

Question 2

What is a 'private marketplace' (PMP) deal in programmatic display?

Accepted Answer

An invitation-only auction where select buyers bid on premium inventory

Answer

A free inventory pool for nonprofit advertisers

Answer

An open auction available to all bidders

Answer

A consumer-facing site that sells ad-free subscriptions

Question 3

Which practice protects an advertiser from appearing next to objectionable content such as hate speech?

Accepted Answer

Brand safety controls like keyword blocklists and category exclusions

Answer

Broadening audience targeting

Answer

Removing frequency caps

Answer

Increasing the maximum CPM bid

Question 4

In an A/B creative test, the only element that should differ between the two ad versions is what?

Accepted Answer

The single variable being tested

Answer

The bidding strategy

Answer

The audience segment

Answer

The flight dates

Question 5

A rich media 'expandable' ad unit is one that does what?

Accepted Answer

Grows beyond its initial size when a user interacts with it

Answer

Automatically plays audio on page load

Answer

Rotates between multiple static images

Answer

Redirects the user to the advertiser's app store page

Question 6

Which attribution model gives 100% of conversion credit to the final touchpoint before conversion?

Accepted Answer

Last-click attribution

Answer

Time-decay attribution

Answer

Linear attribution

Answer

First-click attribution

Question 7

Why might an advertiser use a 'whitelist' (inclusion list) in a display campaign?

Accepted Answer

To serve ads only on a vetted set of approved sites or apps

Answer

To block competitors from seeing their ads

Answer

To bypass ad exchange fees

Answer

To increase reach by adding random domains