Display Advertising Display Advertising Targeting 2

Question 1

What is 'affinity audience' targeting in Google Display Network?

Accepted Answer

Reaching users with strong long-term interests in a topic

Answer

Affinity audiences target users who have demonstrated a sustained, strong interest in a particular topic or lifestyle based on their browsing patterns.

Question 2

Which targeting option allows ads to be shown only on websites with specific topics or content themes?

Accepted Answer

Topic targeting

Answer

Topic targeting lets advertisers choose broad content categories so their ads appear on all websites within the ad network that match those topics.

Question 3

What is placement targeting in display advertising?

Accepted Answer

Manually choosing specific websites or apps where your ads will appear

Answer

Placement targeting gives advertisers direct control by letting them specify exact websites, YouTube channels, or apps where they want their display ads to appear.

Question 4

What does 'demographic targeting' allow advertisers to specify?

Accepted Answer

Age, gender, parental status, and household income of the audience

Answer

Demographic targeting lets advertisers filter their audience by characteristics such as age range, gender, parental status, and household income bracket.

Question 5

What is geofencing in display advertising?

Accepted Answer

Serving ads to users within a defined geographic boundary using GPS or IP data

Answer

Geofencing targets users located within a specific geographic perimeter—such as around a store, event, or competitor—using GPS, Wi-Fi, or IP-based location data.

Display Advertising Practice Test

Display Advertising Practice Test

Display Advertising Display Advertising Targeting 2