Display Advertising Display Advertising Targeting 2

Question 1

What is 'affinity audience' targeting in Google Display Network?

Accepted Answer

Reaching users with strong long-term interests in a topic

Answer

Targeting users near a physical business location

Answer

Showing ads to users who visited a competitor's site

Answer

Targeting users by their household income

Question 2

Which targeting option allows ads to be shown only on websites with specific topics or content themes?

Accepted Answer

Topic targeting

Answer

Keyword targeting

Answer

Placement targeting

Answer

Device targeting

Question 3

What is placement targeting in display advertising?

Accepted Answer

Manually choosing specific websites or apps where your ads will appear

Answer

Letting the algorithm select all ad placements automatically

Answer

Targeting ads based on device screen size

Answer

Scheduling ads for specific times of day

Question 4

What does 'demographic targeting' allow advertisers to specify?

Accepted Answer

Age, gender, parental status, and household income of the audience

Answer

The geographic country or city for ad delivery

Answer

The device type used to view the ad

Answer

The time of day ads are shown

Question 5

What is geofencing in display advertising?

Accepted Answer

Serving ads to users within a defined geographic boundary using GPS or IP data

Answer

Blocking ads from showing in certain countries

Answer

Excluding competitor locations from ad delivery

Answer

Setting a maximum bid for local campaigns

Question 6

What is 'audience exclusion' used for in display campaigns?

Accepted Answer

Preventing ads from showing to users who have already converted

Answer

Removing poorly performing keywords from the campaign

Answer

Blocking competitor websites from showing your ads

Answer

Pausing ads when the budget runs out