Display Advertising Display Advertising Targeting 2 — Questions and Answers
Question 1: What is 'affinity audience' targeting in Google Display Network?
- Reaching users with strong long-term interests in a topic (Correct answer)
- Targeting users near a physical business location
- Showing ads to users who visited a competitor's site
- Targeting users by their household income
Correct answer: Reaching users with strong long-term interests in a topic
Affinity audiences target users who have demonstrated a sustained, strong interest in a particular topic or lifestyle based on their browsing patterns.
Question 2: Which targeting option allows ads to be shown only on websites with specific topics or content themes?
- Topic targeting (Correct answer)
- Keyword targeting
- Placement targeting
- Device targeting
Correct answer: Topic targeting
Topic targeting lets advertisers choose broad content categories so their ads appear on all websites within the ad network that match those topics.
Question 3: What is placement targeting in display advertising?
- Manually choosing specific websites or apps where your ads will appear (Correct answer)
- Letting the algorithm select all ad placements automatically
- Targeting ads based on device screen size
- Scheduling ads for specific times of day
Correct answer: Manually choosing specific websites or apps where your ads will appear
Placement targeting gives advertisers direct control by letting them specify exact websites, YouTube channels, or apps where they want their display ads to appear.
Question 4: What does 'demographic targeting' allow advertisers to specify?
- Age, gender, parental status, and household income of the audience (Correct answer)
- The geographic country or city for ad delivery
- The device type used to view the ad
- The time of day ads are shown
Correct answer: Age, gender, parental status, and household income of the audience
Demographic targeting lets advertisers filter their audience by characteristics such as age range, gender, parental status, and household income bracket.
Question 5: What is geofencing in display advertising?
- Serving ads to users within a defined geographic boundary using GPS or IP data (Correct answer)
- Blocking ads from showing in certain countries
- Excluding competitor locations from ad delivery
- Setting a maximum bid for local campaigns
Correct answer: Serving ads to users within a defined geographic boundary using GPS or IP data
Geofencing targets users located within a specific geographic perimeter—such as around a store, event, or competitor—using GPS, Wi-Fi, or IP-based location data.
Question 6: What is 'audience exclusion' used for in display campaigns?
- Preventing ads from showing to users who have already converted (Correct answer)
- Removing poorly performing keywords from the campaign
- Blocking competitor websites from showing your ads
- Pausing ads when the budget runs out
Correct answer: Preventing ads from showing to users who have already converted
Audience exclusions prevent wasted spend by filtering out users who have already converted, ensuring the campaign budget focuses on acquiring new customers.
Display Advertising Display Advertising Targeting 2
What is 'affinity audience' targeting in Google Display Network?