Web Analytics For Social Media 2

Question 1

Which metric best measures the percentage of people who clicked a link after seeing your social post?

Accepted Answer

Click-through rate (CTR)

Answer

CTR is calculated as clicks divided by impressions, showing how effectively your post drives traffic.

Question 2

In social media analytics, what does 'organic reach' mean?

Accepted Answer

Number of unique accounts that saw your content without paid promotion

Answer

Organic reach counts unique accounts that saw your content through non-paid distribution like feeds or shares.

Question 3

A social post received 500 impressions and 50 likes, 10 comments, and 5 shares. What is the engagement rate?

Accepted Answer

13%

Answer

Engagement rate = (50+10+5)/500 × 100 = 65/500 × 100 = 13%.

Question 4

Which tool is natively built into Facebook to provide social media analytics?

Accepted Answer

Meta Business Suite Insights

Answer

Meta Business Suite Insights is Facebook's native analytics tool for tracking page and content performance.

Question 5

What does 'share of voice' measure in social media analytics?

Accepted Answer

Your brand mentions as a percentage of all mentions in your industry

Answer

Share of voice compares your brand's mention volume to competitors' to gauge relative online presence.

Web Analytics Practice Test