FREE Web Analytics Trivia Question and Answers

Question 1

Generally speaking, two sources contribute to web analytics: log files from your server and Javascript collectors and cookies.
Which of the two would be responsible for gathering data on a YouTube video that is hosted on your website?

Accepted Answer

JavaScript collectors and cookies

Answer

Web Server Log Files

Answer

None of the above

Question 2

A description of how your data collection and analysis develop over time is provided by the analytics maturity model. What you're attempting to establish in Phase I of the model, Foundation Building, is________. Once you've established it, you can move on to Phase II, Customization, and leave Phase I behind.

Accepted Answer

Confidence

Answer

Process

Answer

Widespread Executive Support

Answer

Accuracy

Question 3

The study of increasing a website's efficacy by turning web-related data into ______________ is known as web analytics.

Accepted Answer

Actionable Knowledge

Answer

Interesting reports for the C-suite

Answer

Measurements across time

Answer

A historical record of your business

Question 4

Different analytics providers describe sessionization, the method by which a web analytics platform categorizes visitors, differently. Which of the following sessionization techniques do analytics experts advise as the best practice?

Accepted Answer

Persistent Cookie

Answer

Authentication

Answer

IP Address

Answer

Session Cookie

Question 5

JavaScript data collection and web server data collection virtually never match. So, as a marketer, how should you respond to this?

Accepted Answer

Consider the generated numbers as measurements over time rather than as true or false. Thus, even if the statistics may differ, the patterns may be consistent.

Answer

Reports should note these differences, and weighted metrics can be used to give some indicators a higher priority.

Answer

Depending on your website and business, pick one above the other.

Answer

Adjust your measurements until the data are consistent.

Question 6

What problem must Web analytics tools handle the most effectively in 2014 and beyond?

Accepted Answer

Marketing Attribution

Answer

Page / Task Abandonment

Answer

A/B Testing

Answer

Data Integration

Question 7

Simply said, a log file is a record of all activity on your server. Each click is recorded. One way to gather your data is to just use these log files. What is the greatest drawback of collecting data through log files?

Accepted Answer

Due to the size of the log files, maintenance and cleanup take a lot of time.

Answer

Since you do not own the data, gathering is a major problem.

Answer

One error code cannot be distinguished from another in log files.

Answer

None of the aforementioned are negative aspects of collecting data through log files.