FREE Web Analytics Trivia Question and Answers
The study of increasing a website's efficacy by turning web-related data into ______________ is known as web analytics.
Explanation:
Actionable knowledge. Producing data alone won't suffice; you also need to examine the data, speak up in meetings, promote the data inside your organization, and promote the use of web analytics to drive change. Web analytics also involves reporting and making recommendations in addition to measuring.
Generally speaking, two sources contribute to web analytics: log files from your server and Javascript collectors and cookies. Which of the two would be responsible for gathering data on a YouTube video that is hosted on your website?
Explanation:
The YouTube website, not your website, is where the video "lives," therefore any information you need to know about it will need to be gathered using JavaScript collectors and cookies. Only information about things that "live" on your web server can be found in your web server log files. The two methods of gathering data are fundamentally very different, to put it simply.
Simply said, a log file is a record of all activity on your server. Each click is recorded. One way to gather your data is to just use these log files. What is the greatest drawback of collecting data through log files?
Explanation:
The biggest drawback of using only log files is their size, which is far larger than page tags. Management is essential for cleaning, storing, and maintenance. You are the owner of the data in the Log file. That is therefore a benefit rather than a drawback. Again, this is advantageous since error codes may be recognized from one another.
Different analytics providers describe sessionization, the method by which a web analytics platform categorizes visitors, differently. Which of the following sessionization techniques do analytics experts advise as the best practice?
Explanation:
The most accurate method is user authentication, which involves having the user log in, although it is less practical than permanent cookies.
A description of how your data collection and analysis develop over time is provided by the analytics maturity model. What you're attempting to establish in Phase I of the model, Foundation Building, is________. Once you've established it, you can move on to Phase II, Customization, and leave Phase I behind.
Explanation:
It's confidence. You can only go to Phase II and tailor the reports you're developing to operational business drivers once you have confidence in the data you're gathering, confidence that the data is correct, and confidence that these are the right figures to utilize as KPIs.
What problem must Web analytics tools handle the most effectively in 2014 and beyond?
Explanation:
It is marketing attribution, which quantifies the proportion of an action that can be attributed to having been influenced by a particular marketing strategy. The only problem from the list above that has not been resolved is the problem of attribution, particularly with regard to multi-channel marketing. The remaining options are no longer difficult decisions because analytics tools can now evaluate page/task abandonment, integrate more data, and provide A/B testing results. It's critical to comprehend the capabilities and limitations of analytics technologies.
JavaScript data collection and web server data collection virtually never match. So, as a marketer, how should you respond to this?
Explanation:
Data from web analytics won't be precise, thus it shouldn't be interpreted the same way as financial data. Therefore, rather than being used as precise data, web analytics data should be used as trending data and measurements over time.