Web Analytics E-commerce Analytics

Question 1

What does 'Revenue per Visitor' (RPV) measure in e-commerce analytics?

Accepted Answer

Average revenue generated per website visitor

Answer

Total revenue divided by number of products sold

Answer

Revenue from returning visitors only

Answer

Revenue per paid ad click

Question 2

What is 'Average Order Value' (AOV) in e-commerce?

Accepted Answer

The average dollar amount spent per completed transaction

Answer

The average number of items per order

Answer

The average discount applied per order

Answer

The average shipping cost per order

Question 3

Which e-commerce metric measures the percentage of users who viewed a product and then added it to the cart?

Accepted Answer

Add-to-cart rate

Answer

Checkout rate

Answer

Product click-through rate

Answer

Return rate

Question 4

What does 'Customer Lifetime Value' (CLV or LTV) represent?

Accepted Answer

The predicted total revenue a business can expect from a single customer account

Answer

Total revenue from all customers in one year

Answer

Revenue per product category lifetime

Answer

Average purchase value × return rate

Question 5

What is 'checkout abandonment rate'?

Accepted Answer

The percentage of users who initiated checkout but did not complete the purchase

Answer

The rate at which users leave the site during checkout

Answer

The percentage of carts with zero value

Answer

The refund rate for completed purchases

Question 6

In e-commerce analytics, what does 'product affinity' data show?

Accepted Answer

Which products are frequently purchased together

Answer

Which products have the highest return rates

Answer

Which products have the highest page views

Answer

Which products are most searched on-site