Web Analytics Data Privacy and Compliance in Analytics

Question 1

What does GDPR stand for, and which region does it primarily govern?

Accepted Answer

General Data Protection Regulation — European Union

Answer

General Data Rights Protocol — United States

Answer

Global Data Privacy Regulation — worldwide

Answer

Government Data Processing Rules — United Kingdom

Question 2

What does the California Consumer Privacy Act (CCPA) grant to California residents?

Accepted Answer

The right to know, delete, and opt out of the sale of their personal data

Answer

The right to block all website cookies automatically

Answer

The right to receive compensation for data collection

Answer

The right to annual privacy audits

Question 3

In analytics compliance, what is 'data minimization'?

Accepted Answer

Collecting only the personal data that is strictly necessary for the specified purpose

Answer

Compressing analytics data files to reduce storage

Answer

Anonymizing all analytics data before storage

Answer

Limiting data collection to mobile users only

Question 4

What is 'cookie consent' in the context of web analytics compliance?

Accepted Answer

Obtaining explicit user permission before placing non-essential tracking cookies

Answer

A browser setting that accepts all cookies automatically

Answer

A server-side agreement between analytics vendors

Answer

A cookie that stores GDPR consent preferences

Question 5

What is 'IP anonymization' in Google Analytics, and why is it used?

Accepted Answer

Truncating the last octet of a user's IP address to reduce personally identifiable information

Answer

Blocking certain IPs from appearing in reports

Answer

Encrypting all IP data in transit

Answer

Replacing IP addresses with random identifiers

Question 6

Under GDPR, what is a 'Data Processing Agreement' (DPA)?

Accepted Answer

A contract between a data controller and a data processor outlining how personal data may be processed

Answer

A user-facing privacy policy on a website

Answer

A technical specification for data encryption

Answer

An agreement between EU member states on data sharing