Web Analytics Key Performance Indicators and Metrics

Question 1

What does 'bounce rate' measure in web analytics?

Accepted Answer

The percentage of sessions where users viewed only one page

Answer

The number of times users clicked the back button

Answer

The rate at which website errors occur

Answer

The percentage of returning visitors

Question 2

What is a 'session' in web analytics?

Accepted Answer

A group of user interactions within a given time frame

Answer

A single page view by any user

Answer

A visit from a unique device only

Answer

One complete purchase transaction

Question 3

Which metric counts every page load including repeated views of the same page?

Accepted Answer

Pageviews

Answer

Unique pageviews

Answer

Sessions

Answer

User interactions

Question 4

What does 'pages per session' indicate in web analytics?

Accepted Answer

The average number of pages viewed during a single visit

Answer

The total number of unique pages on the website

Answer

The total pages loaded across all sessions combined

Answer

The number of pages that generate conversion revenue

Question 5

What does 'average session duration' measure?

Accepted Answer

The average total time users spend per session on the site

Answer

The time between two consecutive visits from the same user

Answer

The average time users spend on a single landing page

Answer

The time it takes for a page to fully load

Question 6

What is a 'unique visitor' in web analytics?

Accepted Answer

An individual user counted only once within a reporting period

Answer

A visitor coming from a foreign country

Answer

Any single page view recorded in the system

Answer

A visitor who completed a purchase transaction

Question 7

What does 'exit rate' measure for a specific page?

Accepted Answer

The percentage of all sessions that ended on that page

Answer

The bounce rate specific to that page only

Answer

The total number of users who left the entire site

Answer

The percentage of first-time visitors who leave from that page