Web Analytics Conversion Rate Optimization 1 — Questions and Answers
Question 1: How is Conversion Rate (CR) calculated?
- Total sessions divided by conversions
- Conversions divided by total sessions (or users) multiplied by 100 (Correct answer)
- Total revenue divided by conversions
- Conversions divided by total page views
Correct answer: Conversions divided by total sessions (or users) multiplied by 100
Conversion rate equals the number of conversions divided by total sessions (or users), expressed as a percentage.
Question 2: What is an A/B test in the context of CRO?
- A test comparing two different websites
- A controlled experiment comparing two versions of a page to see which performs better (Correct answer)
- A multivariate test with more than 10 variables
- A user survey with two answer options
Correct answer: A controlled experiment comparing two versions of a page to see which performs better
An A/B test splits traffic between a control (A) and a variation (B) to determine which version achieves a higher conversion rate.
Question 3: What does 'statistical significance' mean in a CRO experiment?
- The test ran for more than 30 days
- The result is unlikely to be due to random chance, making it reliable (Correct answer)
- The variation had more traffic than the control
- The winning version had a higher bounce rate
Correct answer: The result is unlikely to be due to random chance, making it reliable
Statistical significance (typically p < 0.05) means there is less than a 5% probability the observed difference occurred by chance.
Question 4: Which heatmap type shows where users are clicking on a webpage?
- Scroll map
- Click map (Correct answer)
- Move map
- Rage click map
Correct answer: Click map
Click maps overlay color-coded dots or hotspots on a page to show which elements users are clicking most frequently.
Question 5: What is a 'micro-conversion' in CRO analytics?
- A conversion worth less than $1
- A small engagement step that indicates progress toward the primary conversion goal (Correct answer)
- A mobile-only conversion event
- A conversion that happens within 1 minute
Correct answer: A small engagement step that indicates progress toward the primary conversion goal
Micro-conversions are smaller actions like email sign-ups or video plays that signal user engagement on the path to a macro-conversion.
Question 6: What is the primary purpose of a landing page in CRO?
- To display the full product catalog
- To convert a specific segment of traffic by focusing on a single call to action (Correct answer)
- To improve organic search rankings
- To show personalized ads
Correct answer: To convert a specific segment of traffic by focusing on a single call to action
A landing page is designed with a single focused goal—removing distractions so visitors take one specific action.
Web Analytics Conversion Rate Optimization 1
How is Conversion Rate (CR) calculated?