Web Analytics Conversion Rate Optimization

Question 1

How is Conversion Rate (CR) calculated?

Accepted Answer

Conversions divided by total sessions (or users) multiplied by 100

Answer

Total sessions divided by conversions

Answer

Total revenue divided by conversions

Answer

Conversions divided by total page views

Question 2

What is an A/B test in the context of CRO?

Accepted Answer

A controlled experiment comparing two versions of a page to see which performs better

Answer

A test comparing two different websites

Answer

A multivariate test with more than 10 variables

Answer

A user survey with two answer options

Question 3

What does 'statistical significance' mean in a CRO experiment?

Accepted Answer

The result is unlikely to be due to random chance, making it reliable

Answer

The test ran for more than 30 days

Answer

The variation had more traffic than the control

Answer

The winning version had a higher bounce rate

Question 4

Which heatmap type shows where users are clicking on a webpage?

Accepted Answer

Click map

Answer

Scroll map

Answer

Move map

Answer

Rage click map

Question 5

What is a 'micro-conversion' in CRO analytics?

Accepted Answer

A small engagement step that indicates progress toward the primary conversion goal

Answer

A conversion worth less than $1

Answer

A mobile-only conversion event

Answer

A conversion that happens within 1 minute

Question 6

What is the primary purpose of a landing page in CRO?

Accepted Answer

To convert a specific segment of traffic by focusing on a single call to action

Answer

To display the full product catalog

Answer

To improve organic search rankings

Answer

To show personalized ads