Web Analytics For Social Media 2 — Questions and Answers
Question 1: Which metric best measures the percentage of people who clicked a link after seeing your social post?
- Click-through rate (CTR) (Correct answer)
- Engagement rate
- Reach
- Impressions
Correct answer: Click-through rate (CTR)
CTR is calculated as clicks divided by impressions, showing how effectively your post drives traffic.
Question 2: In social media analytics, what does 'organic reach' mean?
- Paid ad impressions
- Number of unique accounts that saw your content without paid promotion (Correct answer)
- Total followers on your page
- Clicks from search engines
Correct answer: Number of unique accounts that saw your content without paid promotion
Organic reach counts unique accounts that saw your content through non-paid distribution like feeds or shares.
Question 3: A social post received 500 impressions and 50 likes, 10 comments, and 5 shares. What is the engagement rate?
- 13% (Correct answer)
- 10%
- 65%
- 26%
Correct answer: 13%
Engagement rate = (50+10+5)/500 × 100 = 65/500 × 100 = 13%.
Question 4: Which tool is natively built into Facebook to provide social media analytics?
- Google Analytics
- Meta Business Suite Insights (Correct answer)
- Hootsuite
- Sprout Social
Correct answer: Meta Business Suite Insights
Meta Business Suite Insights is Facebook's native analytics tool for tracking page and content performance.
Question 5: What does 'share of voice' measure in social media analytics?
- Number of audio posts published
- Your brand mentions as a percentage of all mentions in your industry (Correct answer)
- Total video views on your channel
- Average response time to comments
Correct answer: Your brand mentions as a percentage of all mentions in your industry
Share of voice compares your brand's mention volume to competitors' to gauge relative online presence.
Question 6: Which social media metric indicates how often your content is saved or bookmarked by users?
- Impressions
- Saves (Correct answer)
- Reach
- Follows
Correct answer: Saves
Saves (or bookmarks) indicate users found your content valuable enough to revisit later, signaling strong interest.
Question 7: What is a 'dark post' in the context of social media advertising analytics?
- A post published at midnight
- A paid ad that does not appear on the brand's public timeline (Correct answer)
- An expired post no longer visible
- A post with negative sentiment
Correct answer: A paid ad that does not appear on the brand's public timeline
Dark posts are targeted paid ads that run in selected audiences' feeds but never appear on the brand's main page.
Web Analytics For Social Media 2
Which metric best measures the percentage of people who clicked a link after seeing your social post?