Web Analytics Trivia 2 — Questions and Answers
Question 1: Which Google Analytics metric measures the percentage of sessions in which users viewed only one page and left without interacting?
- Exit Rate
- Bounce Rate (Correct answer)
- Abandonment Rate
- Churn Rate
Correct answer: Bounce Rate
Bounce Rate is the percentage of single-page sessions where users left without any interaction.
Question 2: In web analytics, what does the acronym 'KPI' stand for?
- Key Page Indicator
- Key Performance Indicator (Correct answer)
- Known Profit Index
- Keyword Position Insight
Correct answer: Key Performance Indicator
KPI stands for Key Performance Indicator, a measurable value that demonstrates how effectively goals are being achieved.
Question 3: What technology does Google Analytics primarily use to collect data from websites?
- Server-side log files
- Browser cookies only
- JavaScript tracking code (Correct answer)
- Pixel tracking only
Correct answer: JavaScript tracking code
Google Analytics uses a JavaScript tracking snippet added to web pages to collect visitor data.
Question 4: Which dimension in Google Analytics tells you which website a visitor came from before landing on your site?
- Landing Page
- Source (Correct answer)
- Campaign
- Keyword
Correct answer: Source
The Source dimension identifies the origin of traffic, such as google, bing, or a referring domain.
Question 5: What does a 'session timeout' mean in web analytics?
- The user's internet connection dropped
- A session ends after 30 minutes of user inactivity by default (Correct answer)
- The analytics server went offline
- The page failed to load
Correct answer: A session ends after 30 minutes of user inactivity by default
By default, a session ends after 30 minutes of inactivity, though this can be customized.
Question 6: In heatmap analytics tools like Hotjar, what does a 'scroll map' specifically show?
- Where users click on a page
- How far down the page users scroll before leaving (Correct answer)
- Which pages users navigate to next
- Mouse movement patterns
Correct answer: How far down the page users scroll before leaving
A scroll map visualizes how far down a page visitors scroll, showing where most users stop reading.
Question 7: Which of the following is NOT a standard default channel grouping in Google Analytics 4?
- Organic Search
- Dark Social (Correct answer)
- Paid Search
- Direct
Correct answer: Dark Social
Dark Social is not a default channel in GA4; it refers to untrackable social sharing (e.g., messaging apps) that often appears as Direct traffic.
Web Analytics Trivia 2
Which Google Analytics metric measures the percentage of sessions in which users viewed only one page and left without interacting?