Free Web Analytics for Social Media Question and Answers

Question 1

When monitoring your social media performance with Google Analytics, these three variables are required:

Accepted Answer

All of the above

Answer

Medium variable

Answer

Source variable

Answer

Campaign variable

Question 2

One technique to determine if site visitors are clicking social media buttons on your site is by _____.

Accepted Answer

Event tracking

Answer

Audience tracking

Answer

OnClick tracking

Answer

Click tracking

Question 3

On Google Analytics, social interactions cannot be automatically tracked except?

Accepted Answer

Google+

Answer

Answer

Facebook

Answer

Twitter

Question 4

Only if the conversion is tracked through ______, you measure social conversions on Google Analytics?

Accepted Answer

All of the above

Answer

Campaign tracking

Answer

Referral tracking

Answer

Event tracking

Question 5

What is the overall number of visitors to the website within a specific time period?

Accepted Answer

Unique Visitors

Answer

Page views

Answer

Bounce rate

Answer

Conversion rate

Question 6

Can you track things like voice share, influence, or popularity using analytics?

Accepted Answer

No

Answer

Yes

Question 7

What is a key benefit of measuring qualitative and quantitative data?

Accepted Answer

Web Analytics

Answer

Media Statistical Analytics

Answer

Business Analytics

Answer

Conversion Rate