Web Analytics Google Analytics 4

Question 1

What data model does Google Analytics 4 use instead of the session-based model?

Accepted Answer

Event-based model

Answer

GA4 uses an event-based data model where every interaction is recorded as an event.

Question 2

In GA4, what is the default session timeout duration?

Accepted Answer

30 minutes

Answer

GA4 defaults to a 30-minute session timeout, after which a new session begins if there is activity.

Question 3

Which GA4 report shows the path users take through your website?

Accepted Answer

Path Exploration

Answer

Path Exploration in GA4 visualizes the sequence of pages or events users experience on your site.

Question 4

What is 'engagement rate' in GA4?

Accepted Answer

Percentage of engaged sessions divided by total sessions

Answer

Engagement rate is the percentage of sessions that qualify as engaged sessions (lasting 10+ seconds, having a conversion, or having 2+ pageviews).

Question 5

Which feature in GA4 allows you to track custom actions specific to your business?

Accepted Answer

Custom events

Answer

Custom events in GA4 let you track any user interaction that isn't automatically collected by the platform.

Web Analytics Practice Test