Web Analytics Google Analytics 4 — Questions and Answers
Question 1: What data model does Google Analytics 4 use instead of the session-based model?
- Event-based model (Correct answer)
- Pageview-based model
- Hit-based model
- Transaction-based model
Correct answer: Event-based model
GA4 uses an event-based data model where every interaction is recorded as an event.
Question 2: In GA4, what is the default session timeout duration?
- 15 minutes
- 30 minutes (Correct answer)
- 45 minutes
- 60 minutes
Correct answer: 30 minutes
GA4 defaults to a 30-minute session timeout, after which a new session begins if there is activity.
Question 3: Which GA4 report shows the path users take through your website?
- Funnel Exploration
- Path Exploration (Correct answer)
- Segment Overlap
- Cohort Exploration
Correct answer: Path Exploration
Path Exploration in GA4 visualizes the sequence of pages or events users experience on your site.
Question 4: What is 'engagement rate' in GA4?
- Percentage of sessions with a conversion
- Percentage of engaged sessions divided by total sessions (Correct answer)
- Average time on page divided by total sessions
- Percentage of returning users
Correct answer: Percentage of engaged sessions divided by total sessions
Engagement rate is the percentage of sessions that qualify as engaged sessions (lasting 10+ seconds, having a conversion, or having 2+ pageviews).
Question 5: Which feature in GA4 allows you to track custom actions specific to your business?
- Custom dimensions
- Custom events (Correct answer)
- Custom metrics
- Custom audiences
Correct answer: Custom events
Custom events in GA4 let you track any user interaction that isn't automatically collected by the platform.
Question 6: What is the maximum number of custom dimensions GA4 allows at the event scope for a standard property?
- 25
- 50
- 100 (Correct answer)
- 500
Correct answer: 100
GA4 allows up to 50 user-scoped and 50 event-scoped custom dimensions, totaling 100 for a standard property.
Web Analytics Google Analytics 4
What data model does Google Analytics 4 use instead of the session-based model?