Web Analytics Google Analytics 4 3

Question 1

What is 'Consent Mode' in GA4?

Accepted Answer

A framework to adjust GA4 behavior based on user consent signals

Answer

Consent Mode allows GA4 to adapt tracking behavior based on whether users have granted analytics and advertising consent.

Question 2

Which metric in GA4 measures the average number of events per session?

Accepted Answer

Events per session

Answer

GA4's 'Events per session' metric divides total events by total sessions to show interaction intensity.

Question 3

What does the GA4 Measurement Protocol allow you to do?

Accepted Answer

Send events to GA4 from any server-side environment

Answer

The Measurement Protocol lets developers send events to GA4 directly from servers, apps, or connected devices.

Question 4

In GA4 Explorations, what does the 'Cohort Exploration' report analyze?

Accepted Answer

Behavior of groups of users acquired at the same time

Answer

Cohort Exploration groups users by acquisition date and tracks their engagement and retention over time.

Question 5

What is the role of 'key events' (formerly conversions) in GA4?

Accepted Answer

They flag important user actions to measure business success

Answer

Key events in GA4 mark critical user interactions—like purchases or form submissions—that indicate business success.

Web Analytics Practice Test