Web Analytics Google Analytics 4 3

Question 1

What is 'Consent Mode' in GA4?

Accepted Answer

A framework to adjust GA4 behavior based on user consent signals

Answer

A feature to block all tracking

Answer

A report showing cookie consent rates

Answer

A setting to enable GDPR mode

Question 2

Which metric in GA4 measures the average number of events per session?

Accepted Answer

Events per session

Answer

Events per user

Answer

Engagement rate

Answer

Average session duration

Question 3

What does the GA4 Measurement Protocol allow you to do?

Accepted Answer

Send events to GA4 from any server-side environment

Answer

Export data to Google Sheets

Answer

Import cost data from ad platforms

Answer

Configure tag firing rules

Question 4

In GA4 Explorations, what does the 'Cohort Exploration' report analyze?

Accepted Answer

Behavior of groups of users acquired at the same time

Answer

Geographic distribution of users

Answer

Overlap between audience segments

Answer

Page-by-page navigation paths

Question 5

What is the role of 'key events' (formerly conversions) in GA4?

Accepted Answer

They flag important user actions to measure business success

Answer

They track server downtime

Answer

They filter spam traffic

Answer

They segment new vs returning users

Question 6

Which GA4 report is best for understanding where users drop off in a multi-step process?

Accepted Answer

Funnel Exploration

Answer

Cohort Exploration

Answer

Path Exploration

Answer

Segment Overlap