Web Analytics Google Analytics 4 2

Question 1

In GA4, what is a 'Predictive Audience'?

Accepted Answer

An audience created using machine learning to predict future behavior

Answer

Predictive Audiences in GA4 use machine learning to segment users likely to take actions such as purchasing or churning.

Question 2

Which GA4 property type is required to enable Advertising features like Google Signals?

Accepted Answer

Any property with data sharing enabled

Answer

Enabling data sharing with Google products is required to activate Google Signals and advertising features in GA4.

Question 3

What does the 'purchase' event automatically track in GA4 enhanced e-commerce?

Accepted Answer

Revenue, transaction ID, and item details

Answer

The GA4 'purchase' event captures revenue, transaction ID, and item-level details when properly implemented.

Question 4

What is the purpose of the 'debug_mode' parameter in GA4?

Accepted Answer

It sends events to DebugView for real-time testing

Answer

Setting debug_mode=true routes events to GA4's DebugView so you can validate tracking in real time.

Question 5

Which GA4 feature allows raw event data to be exported to Google Cloud for advanced analysis?

Accepted Answer

BigQuery Export

Answer

GA4's BigQuery Export sends raw, unsampled event data to Google Cloud for SQL-based analysis.

Web Analytics Practice Test