Web Analytics Google Analytics 4 2 — Questions and Answers
Question 1: In GA4, what is a 'Predictive Audience'?
- An audience built from historical data only
- An audience created using machine learning to predict future behavior (Correct answer)
- An audience imported from Google Ads
- An audience based on demographic data
Correct answer: An audience created using machine learning to predict future behavior
Predictive Audiences in GA4 use machine learning to segment users likely to take actions such as purchasing or churning.
Question 2: Which GA4 property type is required to enable Advertising features like Google Signals?
- App property
- Web property
- Standard property with consent mode
- Any property with data sharing enabled (Correct answer)
Correct answer: Any property with data sharing enabled
Enabling data sharing with Google products is required to activate Google Signals and advertising features in GA4.
Question 3: What does the 'purchase' event automatically track in GA4 enhanced e-commerce?
- Product views only
- Revenue, transaction ID, and item details (Correct answer)
- Cart abandonment
- Checkout steps only
Correct answer: Revenue, transaction ID, and item details
The GA4 'purchase' event captures revenue, transaction ID, and item-level details when properly implemented.
Question 4: What is the purpose of the 'debug_mode' parameter in GA4?
- It disables data collection
- It sends events to DebugView for real-time testing (Correct answer)
- It exports data to BigQuery
- It pauses data processing
Correct answer: It sends events to DebugView for real-time testing
Setting debug_mode=true routes events to GA4's DebugView so you can validate tracking in real time.
Question 5: Which GA4 feature allows raw event data to be exported to Google Cloud for advanced analysis?
- Looker Studio integration
- BigQuery Export (Correct answer)
- Data API
- Measurement Protocol
Correct answer: BigQuery Export
GA4's BigQuery Export sends raw, unsampled event data to Google Cloud for SQL-based analysis.
Question 6: In GA4, what does 'data retention' setting control?
- How long raw data is stored before deletion (Correct answer)
- How long reports are cached
- How often data is sampled
- How long sessions last
Correct answer: How long raw data is stored before deletion
Data retention in GA4 determines how long user-level and event-level data is kept before automatic deletion.
Web Analytics Google Analytics 4 2
In GA4, what is a 'Predictive Audience'?