PPC Wordstream PPC 3

Question 1

WordStream's 'Day Parting' optimization tool helps advertisers do what?

Accepted Answer

Adjust bids or ad scheduling based on time-of-day and day-of-week performance

Answer

Day parting lets advertisers increase bids during high-converting windows and reduce spend during low-performance periods.

Question 2

Which of the following best describes WordStream's approach to negative keyword management?

Accepted Answer

It provides ongoing alerts for irrelevant queries to add as negatives

Answer

WordStream continuously surfaces irrelevant search queries from your SQR and prompts you to add them as negatives to reduce wasted spend.

Question 3

What does WordStream's 'Landing Page Performance' analysis help identify?

Accepted Answer

Pages with high bounce rates or low conversion rates that need improvement

Answer

WordStream highlights landing pages with poor engagement metrics so advertisers know where to focus conversion rate optimization efforts.

Question 4

When using WordStream for a local PPC campaign in the US, which targeting refinement is most commonly recommended?

Accepted Answer

Adding geographic bid adjustments for high-performing local areas

Answer

Geographic bid adjustments let local advertisers bid more aggressively in areas where their ads convert at higher rates.

Question 5

How does WordStream calculate the 'Wasted Spend' figure in its reports?

Accepted Answer

Spend attributed to clicks that did not result in a conversion

Answer

Wasted spend represents money spent on clicks that generated no conversion, highlighting optimization opportunities.

PPC - Management Practice Test