PPC PPC Bidding Strategies

Question 1

What is the primary goal of the Target ROAS (tROAS) smart bidding strategy?

Accepted Answer

Achieve a specific return on ad spend by adjusting bids per auction

Answer

Maximize total clicks within a budget

Answer

Reduce cost-per-click across all keywords

Answer

Maximize impression share on branded terms

Question 2

Which smart bidding strategy is best suited for an advertiser who wants to drive as many conversions as possible without exceeding their daily budget?

Accepted Answer

Maximize conversions

Answer

Target impression share

Answer

Target CPA

Answer

Enhanced CPC

Question 3

What is Enhanced CPC (eCPC) in Google Ads?

Accepted Answer

A bidding method that automatically adjusts manual bids up or down based on conversion likelihood

Answer

A strategy that doubles bids on high-traffic keywords

Answer

A fixed CPC set higher than competitors

Answer

A bid cap applied at the ad group level

Question 4

In PPC management, what does 'bid modifier' mean?

Accepted Answer

A multiplier applied to your base bid based on targeting dimensions like device, location, or time

Answer

A keyword-level maximum bid cap

Answer

A penalty applied to low-Quality-Score keywords

Answer

A budget increase triggered by competitor bids

Question 5

Which bidding strategy should an advertiser use when the primary goal is to appear at the top of the search results page as often as possible?

Accepted Answer

Target impression share

Answer

Target CPA

Answer

Maximize conversions

Answer

Maximize clicks

Question 6

What is portfolio bid strategy in Google Ads?

Accepted Answer

An automated bid strategy applied across multiple campaigns, ad groups, or keywords

Answer

A manual bidding approach for large keyword lists

Answer

A strategy that sets different bids for each product in a Shopping campaign

Answer

A bidding method exclusive to Display campaigns