PPC PPC Campaign Structure and Planning

Question 1

What is the recommended account structure hierarchy in Google Ads from top to bottom?

Accepted Answer

Account → Campaign → Ad Group → Ad

Answer

Campaign → Account → Ad → Ad Group

Answer

Ad Group → Campaign → Account → Ad

Answer

Ad → Ad Group → Account → Campaign

Question 2

Which campaign type is best suited for reaching users actively searching for your product on Google Search?

Accepted Answer

Search campaign

Answer

Display campaign

Answer

Video campaign

Answer

App campaign

Question 3

What does SKAGs stand for in PPC campaign management?

Accepted Answer

Single Keyword Ad Groups

Answer

Shared Keyword Ad Groups

Answer

Structured Keyword Ad Groups

Answer

Segmented Keyword Ad Groups

Question 4

What is the primary purpose of ad scheduling (dayparting) in PPC campaigns?

Accepted Answer

Show ads only during times when conversions are most likely

Answer

Reduce the total number of ads served

Answer

Increase the daily budget automatically

Answer

Pause underperforming keywords

Question 5

Which match type requires a search query to contain the exact keyword phrase with no additional words in between?

Accepted Answer

Phrase match

Answer

Exact match

Answer

Broad match

Answer

Broad match modifier

Question 6

What is a campaign-level shared budget in Google Ads?

Accepted Answer

A budget pool distributed automatically across multiple campaigns

Answer

A fixed daily budget applied to a single campaign

Answer

A budget shared between ad groups within one campaign

Answer

A monthly budget cap set at the account level