Free PPC Knowledge Question and Answers

Question 1

Which of the following three actions can be taken to boost traffic?

Accepted Answer

Raising your Maximum CPC

Answer

Delete all poorly performing keywords

Question 2

SERP is an abbreviation that means:

Accepted Answer

Search Engine Result Pages

Answer

Search Engine Responsibility Policies

Answer

Search Engine Ranks and Positions

Answer

Still Everything's Ranking Poorly

Question 3

To find information, a searcher types a _____ into a search engine. What is that?

Accepted Answer

Search Query

Answer

Campaign

Answer

Keyword

Answer

PPC

Question 4

False or True. For various keywords in the same ad group, you have a variety of keyword matching choices to choose from.

Accepted Answer

True

Answer

False

Question 5

False or True. A low CTR on content pages is a dead giveaway that your advertising are not generating any revenue.

Accepted Answer

True

Answer

False

Question 6

On an AdWords ad, the final line that is seen is named:

Accepted Answer

The Display URL

Answer

The Conversion Rate

Answer

The Description Line 2

Answer

The CTR

Question 7

Which strategy for keyword matching offers the best chance for numerous ad impressions?

Accepted Answer

Broad Match

Answer

High Traffic Match

Answer

Exact Match

Answer

Phrase Match