PPC PPC Audience Targeting and Remarketing

Question 1

What is remarketing in PPC advertising?

Accepted Answer

Showing ads to users who have previously visited a website or interacted with a brand

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Targeting users who have never heard of a brand to build awareness

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Re-submitting a disapproved ad after making policy-compliant edits

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Running the same campaign a second time after it ends

Question 2

What is a Customer Match audience in Google Ads?

Accepted Answer

An audience built by uploading a list of customer emails, phones, or addresses that Google matches to signed-in users

Answer

An audience automatically created from Google Analytics behavior data

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A lookalike audience generated from a remarketing list

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An audience segment based on in-market purchase intent signals

Question 3

What is the difference between RLSA (Remarketing Lists for Search Ads) and standard Search campaign targeting?

Accepted Answer

RLSA allows bid adjustments or ad customization specifically for users who have visited the site before when they search on Google

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RLSA only serves ads on the Display Network, not Search

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RLSA targets users by demographic instead of search intent

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RLSA replaces keyword targeting entirely with audience-based targeting

Question 4

What is an 'in-market audience' in Google Ads?

Accepted Answer

Users whom Google has identified as actively researching or considering purchasing a specific category of products or services

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Users who have made a purchase on an advertiser's website in the past 30 days

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Users who match a specific demographic profile like age and income bracket

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Users who have watched a related YouTube video in the last 7 days

Question 5

What is 'audience layering' in PPC campaigns?

Accepted Answer

Combining multiple audience segments with keywords or other targeting criteria to reach a more specific user group

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Stacking ad groups on top of each other to increase impression frequency

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Adding audience exclusions to remove irrelevant users from a campaign

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Creating separate campaigns for each demographic segment

Question 6

What is a 'similar audiences' (or similar segments) feature in Google Ads?

Accepted Answer

Automatically generated audiences of new users who share characteristics with an existing remarketing or customer list

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A feature that duplicates an existing audience list for use in a new campaign

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A tool that merges two separate audience lists into one combined segment

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An audience built from users with similar keyword search behavior