PPC PPC Bidding Strategies and Budget Management 1

Question 1

What is Target CPA bidding in Google Ads?

Accepted Answer

An automated strategy that sets bids to get as many conversions as possible at a specified cost per acquisition

Answer

A manual bidding strategy where the advertiser sets each keyword bid individually

Answer

A bidding strategy that maximizes impressions within a set budget

Answer

A strategy that automatically raises bids during peak hours

Question 2

What is the key difference between Maximize Clicks and Maximize Conversions bidding?

Accepted Answer

Maximize Clicks optimizes for traffic volume while Maximize Conversions optimizes for conversion volume

Answer

Maximize Conversions always costs more per click than Maximize Clicks

Answer

Maximize Clicks requires conversion tracking to be active

Answer

Maximize Conversions is only available for Display campaigns

Question 3

What does ROAS stand for in PPC bidding?

Accepted Answer

Return on Ad Spend

Answer

Rate of Ad Spend

Answer

Revenue over Ad Spend

Answer

Return on Audience Segmentation

Question 4

What is a bid modifier in Google Ads?

Accepted Answer

A percentage adjustment applied to base bids for specific conditions like device, location, or time

Answer

A fixed dollar amount added to every keyword bid in a campaign

Answer

An automated rule that pauses bids when CPC exceeds a threshold

Answer

A Quality Score multiplier applied to all bids in an ad group

Question 5

Which Smart Bidding strategy is most appropriate when the primary goal is to maximize total conversion value within a fixed budget?

Accepted Answer

Maximize Conversion Value

Answer

Target CPA

Answer

Enhanced CPC

Answer

Manual CPC

Question 6

What is Enhanced CPC (ECPC) in Google Ads?

Accepted Answer

A bidding mode that automatically adjusts manual bids up or down based on conversion likelihood

Answer

A strategy that doubles the CPC bid during high-traffic hours

Answer

A fixed CPC bid applied uniformly across all keywords

Answer

A bidding option that removes the daily budget cap