PPC Google Ads Campaign Management

Question 1

Which Google Ads campaign type shows ads across Gmail, YouTube, and the Google Display Network simultaneously?

Accepted Answer

Performance Max campaign

Answer

Search campaign

Answer

Discovery campaign

Answer

Smart campaign

Question 2

What does a Quality Score of 10 in Google Ads primarily indicate?

Accepted Answer

Excellent expected CTR, ad relevance, and landing page experience

Answer

High daily budget

Answer

Maximum bid amount

Answer

High impression share

Question 3

In Google Ads, what is the primary purpose of ad scheduling (dayparting)?

Accepted Answer

To show ads only during hours or days most likely to convert

Answer

To limit keyword reach

Answer

To split test ad copy automatically

Answer

To control geographic targeting

Question 4

Which match type in Google Ads gives you the most control over which search queries trigger your ads?

Accepted Answer

Exact match

Answer

Broad match

Answer

Phrase match

Answer

Broad match modifier

Question 5

What is an impression share in Google Ads?

Accepted Answer

The percentage of eligible impressions your ads actually received

Answer

The percentage of clicks your ad received

Answer

The share of your budget spent on display ads

Answer

The ratio of impressions to conversions

Question 6

Which Google Ads feature allows you to automatically pause low-performing ads and promote higher-performing ones?

Accepted Answer

Ad rotation set to 'Optimize'

Answer

Dynamic keyword insertion

Answer

Responsive search ads

Answer

Smart bidding