PPC Wordstream PPC 3 — Questions and Answers
Question 1: WordStream's 'Day Parting' optimization tool helps advertisers do what?
- Split budgets evenly across all 24 hours
- Adjust bids or ad scheduling based on time-of-day and day-of-week performance (Correct answer)
- Automatically pause campaigns on weekends
- Rotate ad creatives based on daylight hours
Correct answer: Adjust bids or ad scheduling based on time-of-day and day-of-week performance
Day parting lets advertisers increase bids during high-converting windows and reduce spend during low-performance periods.
Question 2: Which of the following best describes WordStream's approach to negative keyword management?
- Negatives are applied only at the campaign level, never ad group level
- It provides ongoing alerts for irrelevant queries to add as negatives (Correct answer)
- Negative keywords are automatically generated without advertiser review
- Negatives are only recommended during initial account setup
Correct answer: It provides ongoing alerts for irrelevant queries to add as negatives
WordStream continuously surfaces irrelevant search queries from your SQR and prompts you to add them as negatives to reduce wasted spend.
Question 3: What does WordStream's 'Landing Page Performance' analysis help identify?
- Which server hosts the landing page
- Pages with high bounce rates or low conversion rates that need improvement (Correct answer)
- The exact HTML code causing slow load times
- Whether a landing page is indexed by Google
Correct answer: Pages with high bounce rates or low conversion rates that need improvement
WordStream highlights landing pages with poor engagement metrics so advertisers know where to focus conversion rate optimization efforts.
Question 4: When using WordStream for a local PPC campaign in the US, which targeting refinement is most commonly recommended?
- Targeting by device type only
- Adding geographic bid adjustments for high-performing local areas (Correct answer)
- Disabling the Google Display Network entirely
- Using only branded keywords for local targeting
Correct answer: Adding geographic bid adjustments for high-performing local areas
Geographic bid adjustments let local advertisers bid more aggressively in areas where their ads convert at higher rates.
Question 5: How does WordStream calculate the 'Wasted Spend' figure in its reports?
- Total budget minus revenue generated
- Spend attributed to clicks that did not result in a conversion (Correct answer)
- Budget allocated to paused campaigns
- The difference between max CPC and actual CPC
Correct answer: Spend attributed to clicks that did not result in a conversion
Wasted spend represents money spent on clicks that generated no conversion, highlighting optimization opportunities.
Question 6: In WordStream's competitor analysis features, what data is typically surfaced?
- Exact competitor bids and budgets in real time
- Estimated auction overlap and share of voice metrics (Correct answer)
- Competitor customer lists for remarketing
- Access to competitor Quality Scores
Correct answer: Estimated auction overlap and share of voice metrics
WordStream surfaces auction overlap and share-of-voice estimates to help advertisers understand competitive positioning, but not actual budgets or bids.
Question 7: What is the purpose of WordStream's 'Ad Text Report'?
- To generate new ads automatically from a template library
- To compare performance across different ad variations within ad groups (Correct answer)
- To submit ads for Google's editorial review
- To translate ads into multiple languages
Correct answer: To compare performance across different ad variations within ad groups
The Ad Text Report lets advertisers compare CTR, CVR, and other metrics across ad copy variations to identify winning messages.
PPC Wordstream PPC 3
WordStream's 'Day Parting' optimization tool helps advertisers do what?