FREE Wordstream PPC Question and Answers

Question 1

Let's imagine that you need to advertise a new product in a certain area. What steps ought you to take?

Accepted Answer

Create a new campaign

Answer

Set an additional location target in an existing campaign

Answer

Create a new ad group in an existing campaign

Answer

Create a new account

Question 2

Which of the following is not an account optimization method?

Accepted Answer

Increasing your daily budget

Answer

Editing your landing page

Answer

Organizing your ad groups

Answer

Changing your cost-per-click (CPC) bids

Question 3

It's vital to look through the websites and marketing of rival companies.

Accepted Answer

To help you get an idea of what sets you apart from them

Answer

To help you to show your ads on the same keywords

Answer

So you can incorporate effective phrases from their ad text

Answer

To help you mimic some of the effective techniques that competitors use

Question 4

Which of the following is not a good approach to increase the number of keywords in your list?

Accepted Answer

List as many keywords as possible to draw all possible traffic.

Answer

List your existing terms' plural forms, synonyms, and spelling variations.

Answer

Write down two to three-word searches that people might use to find your goods or services.

Answer

Use a keyword tool.

Question 5

What can't you do to raise the quality score of a specific keyword?

Accepted Answer

Reset the QS so it can have a fresh start

Answer

Change the keyword's Match Type.

Answer

Change the ads that are being matched to it.

Answer

Add negative keywords to the keyword's Ad Group.

Question 6

What is the top-down structure of an AdWords account?

Accepted Answer

Account, campaign, ad group, ad text and keywords and placements

Answer

Account, campaign, ad text and keywords and placements, CPC and budget

Answer

Account, ad group, campaign, ad text and keywords and placements

Question 7

Which of the subsequent operations is not possible from the "Keywords" tab?

Accepted Answer

Edit your AdWords ad text

Answer

Edit your cost-per-click (CPC) bids

Answer

Pause individual keywords from showing ads

Answer

Check to see whether a keyword is showing ads