FREE PPC Knowledge Question and Answers

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Which of the following three actions can be taken to boost traffic?

Please select 3 correct answers

Correct! Wrong!

Explanation:
Paid advertising is a fantastic technique to improve website visitors. This might take the shape of Facebook Advertisements, Google AdWords, or even simple banner ads on other websites. A quick way to expose your website to a new audience is through paid advertising.

SERP is an abbreviation that means:

Correct! Wrong!

Explanation:
The abbreviation SERP stands for search engine result page. Every time you use a search engine to conduct an internet search, you are taken to the SERPs. Depending on the search engine you are using, SERPs have different designs, but they all provide a list of links to websites that are related to the search terms you entered.

To find information, a searcher types a _____ into a search engine. What is that?

Correct! Wrong!

Explanation:
Search queries are the words and phrases used in search engines, however, they frequently include key terms. Users employ keywords—important words—when searching to find things. Whatever a user types into the search field is a search query when they are looking for something.

False or True. For various keywords in the same ad group, you have a variety of keyword matching choices to choose from.

Correct! Wrong!

Explanation:
Ads are matched with search terms by using keywords, which are words or phrases. For an ad to be taken into account for the auction, the keyword match types specify how closely the keyword must match the user's search query. For instance, you may utilize exact match to target particular user searches or broad match to deliver your ad on a wider range of user queries.

False or True. A low CTR on content pages is a dead giveaway that your advertising are not generating any revenue.

Correct! Wrong!

Explanation:
A high CTR is a terrific sign that you're approaching your objectives of generating more leads and sales for numerous campaigns. After all, the more people who click, the more likely they are to make a purchase. On the other hand, a low CTR frequently indicates that your ads do not effectively reach your target market.

On an AdWords ad, the final line that is seen is named:

Correct! Wrong!

Explanation:
In a PPC ad, the URL that visitors of search engines see is known as the display URL. The destination URL and the display URL could be different. Users can anticipate the content of the landing page they are brought to thanks to the display URL.

Which strategy for keyword matching offers the best chance for numerous ad impressions?

Correct! Wrong!

Explanation:
PPC (pay-per-click) advertising offers the keyword matching option known as "broad match." When you use wide match, your advertisement will appear whenever a user searches for a keyword that is related to the one you provided.

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