PPC PPC 2

Question 1

What does a Quality Score of 10 in Google Ads primarily indicate?

Accepted Answer

The keyword, ad, and landing page are highly relevant to each other

Answer

A Quality Score of 10 means Google considers the keyword, ad copy, and landing page experience to be highly relevant and aligned.

Question 2

Which bidding strategy is best suited for an advertiser whose primary goal is to drive as many conversions as possible within a fixed daily budget?

Accepted Answer

Maximize Conversions

Answer

Maximize Conversions uses Smart Bidding to get the most conversions possible while spending the full daily budget.

Question 3

An advertiser notices their Search Impression Share dropped from 80% to 50%. Which metric would best diagnose whether this was caused by budget limitations?

Accepted Answer

Lost IS (Budget)

Answer

Lost Impression Share (Budget) directly shows what percentage of impression share was lost due to insufficient budget.

Question 4

What is the primary purpose of using ad scheduling (dayparting) in PPC campaigns?

Accepted Answer

To concentrate spending during periods when conversions are most likely

Answer

Ad scheduling lets advertisers bid higher or show ads only during hours and days when their target audience is most likely to convert.

Question 5

A campaign uses Target ROAS bidding. If the target is set to 400%, what does this mean?

Accepted Answer

The advertiser wants $4 in revenue for every $1 spent on ads

Answer

A 400% Target ROAS means the advertiser expects $4 in conversion value for every $1 spent on advertising.

PPC - Management Practice Test

PPC - Management Practice Test

PPC PPC 2