PPC PPC 2 — Questions and Answers
Question 1: What does a Quality Score of 10 in Google Ads primarily indicate?
- The ad has the maximum allowed impressions
- The keyword, ad, and landing page are highly relevant to each other (Correct answer)
- The campaign has no negative keywords
- The bid is set at the maximum CPC
Correct answer: The keyword, ad, and landing page are highly relevant to each other
A Quality Score of 10 means Google considers the keyword, ad copy, and landing page experience to be highly relevant and aligned.
Question 2: Which bidding strategy is best suited for an advertiser whose primary goal is to drive as many conversions as possible within a fixed daily budget?
- Target Impression Share
- Maximize Clicks
- Maximize Conversions (Correct answer)
- Manual CPC
Correct answer: Maximize Conversions
Maximize Conversions uses Smart Bidding to get the most conversions possible while spending the full daily budget.
Question 3: An advertiser notices their Search Impression Share dropped from 80% to 50%. Which metric would best diagnose whether this was caused by budget limitations?
- Click-through rate
- Lost IS (Budget) (Correct answer)
- Conversion rate
- Average CPC
Correct answer: Lost IS (Budget)
Lost Impression Share (Budget) directly shows what percentage of impression share was lost due to insufficient budget.
Question 4: What is the primary purpose of using ad scheduling (dayparting) in PPC campaigns?
- To increase the number of ad variations shown
- To concentrate spending during periods when conversions are most likely (Correct answer)
- To automatically pause underperforming keywords
- To distribute budget evenly across all 24 hours
Correct answer: To concentrate spending during periods when conversions are most likely
Ad scheduling lets advertisers bid higher or show ads only during hours and days when their target audience is most likely to convert.
Question 5: A campaign uses Target ROAS bidding. If the target is set to 400%, what does this mean?
- The advertiser wants $4 in revenue for every $1 spent on ads (Correct answer)
- The campaign should achieve a 400% click-through rate
- Bids will increase by 400% during peak hours
- The advertiser wants to spend 400% more than competitors
Correct answer: The advertiser wants $4 in revenue for every $1 spent on ads
A 400% Target ROAS means the advertiser expects $4 in conversion value for every $1 spent on advertising.
Question 6: Which match type would trigger an ad for the search query 'best running shoes for flat feet' if the keyword is [running shoes]?
- Exact match
- Broad match
- Phrase match
- None — exact match would not trigger for this query (Correct answer)
Correct answer: None — exact match would not trigger for this query
Exact match only triggers for searches that have the same meaning as the keyword, and 'best running shoes for flat feet' includes additional intent that would prevent an exact match trigger.
Question 7: What is the 'Search Terms Report' in Google Ads used for?
- To see which keywords competitors are bidding on
- To review the actual search queries that triggered your ads (Correct answer)
- To compare keyword performance across different ad groups
- To analyze landing page load speed for each keyword
Correct answer: To review the actual search queries that triggered your ads
The Search Terms Report shows the real queries users typed that caused your ads to show, helping you find new keywords and add negatives.
PPC PPC 2
What does a Quality Score of 10 in Google Ads primarily indicate?