PPC Google Ads Campaign Management 2

Question 1

What is a negative keyword in Google Ads campaign management?

Accepted Answer

A keyword that prevents your ads from showing on irrelevant searches

Answer

Negative keywords prevent your ads from being triggered by searches containing those terms, helping you eliminate irrelevant traffic and reduce wasted spend.

Question 2

In Google Ads, what is the Ad Rank formula primarily based on?

Accepted Answer

Bid, Quality Score, expected impact of extensions, and auction-time context

Answer

Ad Rank is determined by your bid multiplied by Quality Score, plus the expected impact of ad extensions and other contextual signals at auction time.

Question 3

What does 'search lost IS (budget)' metric tell you?

Accepted Answer

Percentage of impressions lost because your daily budget ran out

Answer

Search lost impression share due to budget shows how often your ads couldn't show because your daily budget was depleted before the day ended.

Question 4

Which campaign setting allows Google Ads to show your ads to audiences slightly beyond your targeted keywords if it predicts a conversion?

Accepted Answer

Optimized targeting

Answer

Optimized targeting allows Google to expand your audience targeting beyond your specified segments when it predicts that additional users are likely to convert.

Question 5

What is a shared budget in Google Ads?

Accepted Answer

A single budget allocated across multiple campaigns

Answer

A shared budget pools funds that Google distributes dynamically across multiple campaigns, shifting spend toward whichever campaigns have the most opportunity.

PPC - Management Practice Test

PPC - Management Practice Test

PPC Google Ads Campaign Management 2