PPC Google Ads Campaign Management 2

Question 1

What is a negative keyword in Google Ads campaign management?

Accepted Answer

A keyword that prevents your ads from showing on irrelevant searches

Answer

A keyword with a low Quality Score

Answer

A keyword with a negative bid adjustment

Answer

A paused keyword

Question 2

In Google Ads, what is the Ad Rank formula primarily based on?

Accepted Answer

Bid, Quality Score, expected impact of extensions, and auction-time context

Answer

Bid amount alone

Answer

Budget and historical spend

Answer

Keyword difficulty and competition level

Question 3

What does 'search lost IS (budget)' metric tell you?

Accepted Answer

Percentage of impressions lost because your daily budget ran out

Answer

Percentage of impressions lost because your bids were too low

Answer

Percentage of clicks lost to competitors

Answer

Percentage of ads disapproved by Google

Question 4

Which campaign setting allows Google Ads to show your ads to audiences slightly beyond your targeted keywords if it predicts a conversion?

Accepted Answer

Optimized targeting

Answer

Auction insights

Answer

Campaign URL options

Answer

Search network partners

Question 5

What is a shared budget in Google Ads?

Accepted Answer

A single budget allocated across multiple campaigns

Answer

A budget split equally between ad groups

Answer

A budget tied to a specific ad format

Answer

A co-managed budget between two accounts

Question 6

What is the purpose of the Google Ads Auction Insights report?

Accepted Answer

To compare your ad performance against competitors in the same auctions

Answer

To show which keywords have the highest bids in your account

Answer

To audit your Quality Scores across all keywords

Answer

To reveal competitor ad copy and landing pages