PPC Google Ads Campaign Management 2 — Questions and Answers
Question 1: What is a negative keyword in Google Ads campaign management?
- A keyword with a low Quality Score
- A keyword that prevents your ads from showing on irrelevant searches (Correct answer)
- A keyword with a negative bid adjustment
- A paused keyword
Correct answer: A keyword that prevents your ads from showing on irrelevant searches
Negative keywords prevent your ads from being triggered by searches containing those terms, helping you eliminate irrelevant traffic and reduce wasted spend.
Question 2: In Google Ads, what is the Ad Rank formula primarily based on?
- Bid amount alone
- Bid, Quality Score, expected impact of extensions, and auction-time context (Correct answer)
- Budget and historical spend
- Keyword difficulty and competition level
Correct answer: Bid, Quality Score, expected impact of extensions, and auction-time context
Ad Rank is determined by your bid multiplied by Quality Score, plus the expected impact of ad extensions and other contextual signals at auction time.
Question 3: What does 'search lost IS (budget)' metric tell you?
- Percentage of impressions lost because your bids were too low
- Percentage of impressions lost because your daily budget ran out (Correct answer)
- Percentage of clicks lost to competitors
- Percentage of ads disapproved by Google
Correct answer: Percentage of impressions lost because your daily budget ran out
Search lost impression share due to budget shows how often your ads couldn't show because your daily budget was depleted before the day ended.
Question 4: Which campaign setting allows Google Ads to show your ads to audiences slightly beyond your targeted keywords if it predicts a conversion?
- Auction insights
- Campaign URL options
- Search network partners
- Optimized targeting (Correct answer)
Correct answer: Optimized targeting
Optimized targeting allows Google to expand your audience targeting beyond your specified segments when it predicts that additional users are likely to convert.
Question 5: What is a shared budget in Google Ads?
- A budget split equally between ad groups
- A single budget allocated across multiple campaigns (Correct answer)
- A budget tied to a specific ad format
- A co-managed budget between two accounts
Correct answer: A single budget allocated across multiple campaigns
A shared budget pools funds that Google distributes dynamically across multiple campaigns, shifting spend toward whichever campaigns have the most opportunity.
Question 6: What is the purpose of the Google Ads Auction Insights report?
- To show which keywords have the highest bids in your account
- To compare your ad performance against competitors in the same auctions (Correct answer)
- To audit your Quality Scores across all keywords
- To reveal competitor ad copy and landing pages
Correct answer: To compare your ad performance against competitors in the same auctions
Auction Insights shows metrics like impression share, overlap rate, and outranking share to compare your performance against other advertisers competing in the same auctions.
PPC Google Ads Campaign Management 2
What is a negative keyword in Google Ads campaign management?