Mobile Marketing Trivia 2

Question 1

Which year did Apple launch its App Store, opening the door to mobile app marketing?

Accepted Answer

2008

Answer

Apple launched the App Store in July 2008, enabling a new era of mobile app distribution and marketing.

Question 2

What does the acronym 'MMS' stand for in mobile marketing?

Accepted Answer

Multimedia Messaging Service

Answer

MMS stands for Multimedia Messaging Service, which allows sending messages with images, audio, or video.

Question 3

Which mobile marketing metric measures the number of times an ad is displayed, regardless of clicks?

Accepted Answer

Impressions

Answer

Impressions count every time an ad is displayed on a screen, whether or not the user interacts with it.

Question 4

What is 'geofencing' in the context of mobile marketing?

Accepted Answer

Creating a virtual boundary to trigger location-based actions

Answer

Geofencing creates a virtual geographic boundary that triggers notifications or ads when a user enters or exits the defined area.

Question 5

Which protocol is most commonly used to send push notifications on Android devices?

Accepted Answer

Firebase Cloud Messaging (FCM)

Answer

Firebase Cloud Messaging (FCM) is Google's cross-platform messaging solution used to send push notifications to Android devices.

Mobile Marketing Practice Test