Mobile Marketing SMS and Messaging Campaigns 4

Question 1

How does SMS marketing compare to email marketing in terms of average open rates?

Accepted Answer

SMS open rates (~98%) are significantly higher than email (~20%)

Answer

SMS messages achieve open rates of approximately 98% compared to email's ~20%, making SMS one of the highest-engagement marketing channels.

Question 2

What is A/B testing in the context of SMS campaigns?

Accepted Answer

Sending two message variants to different subscriber segments to compare performance

Answer

A/B testing in SMS involves sending two different message versions (e.g., different CTAs or offers) to audience segments to identify which drives better results.

Question 3

A company uses an SMS platform to automatically text customers a discount code on their birthday. This is an example of:

Accepted Answer

Triggered or event-based SMS automation

Answer

Birthday messages are triggered by a calendar event tied to subscriber data, making them a classic example of event-based SMS automation.

Question 4

What does 'churn rate' measure in an SMS subscriber list?

Accepted Answer

The percentage of subscribers who opt out over a given period

Answer

Churn rate in SMS marketing measures the percentage of subscribers who unsubscribe from your list during a specific time period.

Question 5

Which of the following best describes a 'long code' in SMS marketing?

Accepted Answer

A standard 10-digit phone number used for lower-volume, two-way SMS conversations

Answer

Long codes (10DLC) are standard 10-digit numbers suited for lower-volume, personalized, two-way SMS communication with customers.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing SMS and Messaging Campaigns 4