Mobile Marketing SMS and Messaging Campaigns 3

Question 1

What is the primary advantage of MMS over SMS in mobile marketing?

Accepted Answer

MMS supports rich media like images, audio, and video up to 1,600 characters

Answer

MMS (Multimedia Messaging Service) allows marketers to include images, GIFs, video clips, and longer text, making messages more engaging than plain SMS.

Question 2

In SMS marketing, what does 'double opt-in' mean?

Accepted Answer

A subscriber confirms their subscription by replying to an initial confirmation text

Answer

Double opt-in requires the subscriber to confirm their intent to receive messages by replying to an initial opt-in confirmation, reducing fake sign-ups and ensuring genuine consent.

Question 3

What type of SMS marketing strategy involves sending messages only to subscribers in a specific geographic area?

Accepted Answer

Geo-targeting or location-based SMS

Answer

Geo-targeting uses location data to send SMS campaigns only to subscribers within a defined geographic region, improving message relevance.

Question 4

A retail brand wants to re-engage lapsed SMS subscribers who haven't purchased in 90 days. Which approach is most effective?

Accepted Answer

Send a win-back SMS with a time-sensitive exclusive discount

Answer

A win-back SMS featuring urgency through a time-limited exclusive offer motivates lapsed customers to re-engage without overwhelming them.

Question 5

What is the recommended maximum frequency for promotional SMS campaigns to avoid subscriber fatigue and high opt-out rates?

Accepted Answer

1-4 messages per month

Answer

Industry best practice recommends 1-4 promotional SMS messages per month to maintain subscriber interest without causing fatigue or opt-outs.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing SMS and Messaging Campaigns 3