Mobile Marketing SMS and Messaging Campaigns 2

Question 1

What does the term 'SMS drip campaign' refer to in mobile marketing?

Accepted Answer

A series of pre-scheduled SMS messages sent over time based on triggers

Answer

An SMS drip campaign sends a sequence of automated messages over time, triggered by user actions or time intervals, to nurture leads or onboard customers.

Question 2

Which metric best indicates the effectiveness of a call-to-action in an SMS campaign?

Accepted Answer

Click-through rate (CTR)

Answer

Click-through rate measures how many recipients actually clicked the link in the SMS, directly reflecting CTA effectiveness.

Question 3

Under TCPA regulations, what is required before sending marketing SMS messages to consumers in the US?

Accepted Answer

A written prior express written consent from the recipient

Answer

The TCPA requires prior express written consent before sending autodialed or prerecorded marketing text messages to wireless numbers.

Question 4

What is the maximum character limit for a standard SMS message?

Accepted Answer

160 characters

Answer

A standard SMS message supports up to 160 characters using GSM-7 encoding; messages exceeding this are split into multiple segments.

Question 5

A brand sends a promotional SMS at 2:00 AM local time to subscribers. What compliance issue does this create?

Accepted Answer

Violation of TCPA quiet hours, which restrict calls/texts before 8 AM and after 9 PM local time

Answer

The TCPA prohibits autodialed or prerecorded calls and texts before 8 AM or after 9 PM in the recipient's local time zone.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing SMS and Messaging Campaigns 2